Archives For ability to communicate


What makes great communicators? What separates the best from the rest? What is it about the persona or message of great communicators that moves people and creates action?

I would suggest that it all starts with a mastery of and a comfort with the spoken word, along with the ability to express ideas clearly. I would also suggest that a high degree of sincerity and trustworthiness is likewise applicable. Finally, it’s always helpful to know what you’re talking about.

Here is a list of 10 people from the 20th and 21st Centuries whom I would suggest belong on any list of great communicators. They are in no particular order:

  1. John Wooden. One of the most decorated coaches of any sport, Wooden helped transform the lives of hundreds of young men that came into his basketball program at UCLA. He is remembered not only for winning 10 NCAA national championships in 12 years, but for the discipline he demanded from himself and his players.  Wooden was renowned for his short, simple inspirational messages to his players, including his “Pyramid of Success” book.
  2. Winston Churchill. At the onset of World War II, England was in very real danger of being invaded and overrun by the seemingly invincible Nazi war machine. Churchill inspired his island nation not only with his memorable, magnificent words, but with his stubborn determination and indomitable courage to repulse the Germans and see the war through to a successful conclusion. And in the end, he was the leader who prevailed.
  3. Billy Graham. This Southern evangelistic preacher has taken his uplifting message of the Gospel to the world’s masses, in the most literal of senses. Dr. Graham has spoken to and influenced millions of people, of different cultures and faiths, of all ages and backgrounds. He has been friend and counselor to presidents and paupers, and has often served as a steadying, comforting influence during times of national tragedy.
  4. Ronald Reagan. The 40th President of the United States was often referred to as The Great Communicator. A trained actor, Reagan served as Governor of California before seeking national elective office. His wit, humor, and insight were used to great effect in his speeches, and his personal charm played no small role in many of his legislative successes. “Mr. Gorbachev, tear down this wall,” is one of his more famous quotations.
  5. Jack Welch. One of the Captains of Industry, this Chairman and CEO of General Electric took his famous company to record levels of growth in revenue and profits. Welch’s messages were replete with references to the need for unremitting continuous improvement, and his successful Six Sigma initiative within GE was, among other processes, copied by many business leaders around the world. He earned a reputation for his brutal candor in meetings with executives.
  6. Martin Luther King, Jr.. Dr. King’s message of nonviolent social change brought to the American public’s consciousness the pressing need for equality of all people, regardless of race. Dr. King’s 1963 “I Have a Dream” speech at the Lincoln Memorial has been elevated to one of the great pieces of oratory in American history. His ability to articulate the desires of minorities for social and economic justice, and the rightness of the cause, became the pivotal driver of the 1960s civil-rights movement.
  7. Walter Cronkite. Journalist Cronkite was often described during his days as evening news anchor at CBS as “the most trusted man in America.” From his nearly tearful reporting of the news of JFK’s assassination to his eventual description of the war in Vietnam as unwinnable, Cronkite served as a primary source of weekday news to millions of Americans. “And that’s the way it is,” was his trademark sign-off at the end of his newscast.
  8. Benjamin Netanyahu. The Israeli Prime Minister is a strong, passionate leader with an unwavering commitment to the survival and strength of the Jewish state. Netanyahu is the first Israeli prime minister born in Israel after the establishment of the state. His oratory skills are considerable, as is his ability to argue a point gracefully while pointing out the errors of those with whom he disagrees.
  9. Oprah Winfrey. According to some sources, media-icon Winfrey is the most influential woman in the world. Her self-improvement and self-help themes often characterize her talk-show content, much like group-therapy sessions. She has overcome adversity at many points in her storied life, and her often emotion-centered show content has dwelt with her many struggles.
  10. Mrs. Margaret Davis. My wonderful high school English teacher. She was one of the great communicators, simply the best teacher I had. Do you have a memorable teacher you could add to this list?

For more on the subject of communications, both verbal and written, please see my Kindle eBook HOW TO BECOME A SUCCESSFUL, EFFECTIVE COMMUNICATOR. Find it on Amazon by clicking on the link.


The ability to communicate gives the prospective leader the opportunity to impart information, influence others, and direct others to action. Without this ability, a leader’s overall effectiveness is diminished.

Why, then, is this trait so critical to a leader’s success?

Good communication skills are more important than ever. Those who possess the ability to communicate skillfully and effectively are greatly needed in a world that is dynamic and changing, challenging and unpredictable, and often confusing and dangerous. Communication skills such as reading, writing, speaking, and listening are essential for a leader who wants to move his/her organization through the fierce, global competition that has become the norm.

Below are several reasons for the importance of communication ability in a leader:

• Inform. One of the primary functions of communication in business is to provide information. Whether the information concerns products, plans, or policies, a leader’s need to inform a diverse audience of employees, customers, and stockholders is crucial.

• Educate. Since education is an ongoing communication process, a leader who spends considerable time, energy, and capital in educating employees about plans, processes, and policies is a leader who is serious about success. The best leaders are very often also the best teachers.

• Clarify. Leaders are routinely required to communicate clarifying information that amends, rescinds, or elucidates previous information that had been provided to audiences either within or outside the company, or both.

• Persuade. A leader who has the ability to communicate persuasively has a significant advantage over others not nearly as skillful. Persuasion should lead to desirable action; action should lead to results. Note that the ability to persuade is far more than spin control or other superficial attempts at deflection or avoidance. Nothing difficult would ever be achieved without persuasive leadership.

• Motivate. An inspirational leader can motivate employees with his/her words and actions; that same leader can motivate customers and clients into taking action on proposals, products, or services. And while it’s true that motivation doesn’t last, neither does a shower, and that is why it’s a worthwhile daily practice.

Communication is a perishable skill, so the leader must maintain proficiency with diligent practice. Can an impressive ability to communicate be a differentiator for the prospective leader among his/her peers? Yes, absolutely! A leader can create great plans for an organization, but without the ability to inform, educate, clarify, persuade, and motivate, those plans will likely not reach maximum effectiveness.

For more on communications, both verbal and written, please see my Kindle eBook How to Become a Successful, Effective Communicator. Find it on Amazon by clicking on the link.